Main Cabin Extra from American Airlines offers passengers 6 inches of additional leg room. People are so used to being crammed into a small seat while flying, we thought we would show them how to sit comfortably again.
Tag: Liberate Your Legs
Copywriting/Concepting: Bryce Wergin
Art Direction: Meredith Niles
Out of Home:
Stretch tutorial cards in Main Cabin Extra seat-back pockets