Main Cabin Extra from American Airlines offers passengers 6 inches of additional leg room. People are so used to being crammed into a small seat while flying, we thought we would show them how to sit comfortably again.

Tag: Liberate Your Legs

Copywriting/Concepting: Bryce Wergin

Art Direction: Meredith Niles










Out of Home:


Stretch tutorial cards in Main Cabin Extra seat-back pockets