Do Apple Jacks taste like apples or cinnamon? Both sides make strong arguments. To make their cases heard, we created characters for both Apple and Cinnamon..

Tag: What do you taste?

Copywriting/Photo Talent: Bryce Wergin and Drake Paul

Art Direction/Photography/Costume Design: Francesca Geib

Print:

Two-page Spread

Digital:

Stunt/YouTube Ad

AppleJacks from Bryce Wergin on Vimeo.

Apple Jacks Twitter handle publishes posts from both Apple and Cinnamon with hashtags #TeamApple or #TeamCinnamon

Out of Home:

Grocery Store Endcap

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