You don't have to be a tool to smell good. We portrayed Axe as the body spray for gentlemen while keeping the over-sexual tone expected of body spray brands.

Tag: For the better man

Copywriting: Bryce Wergin

Art Direction: Jeff Roy

 

 

Print:

 

 

 

Digital:

Axe Instagram account makes innocent comments on model photos

 

 

Banner Ad GIFs: