Leinenkugel's Original - Vintage POS Materials
Leinie's Original is just that-- the Original beer from Leinenkugel's. To pay homage to the classic, Northwoods roots of this beer, we designed visual materials using vintage hand-painted Leinenkugel's artwork with nostalgic, borderline kitschy headlines. It looks and feels like something you'd see in a small town Wisconsin bar, or maybe your Grandpa's den.
Copywriter/concepting - Bryce Wergin
Art Director/concepting - Danny Weilandt
Creative Director - Janson Straub