McCloud is a family-owned Chicago pest control solutions company who have been in business since 1904. Working primarily for food supply chain clients, they were in need of new collateral and trade advertising that included print, internal materials, brochures and other literature. We leveraged both their long tenure of experience and renowned ability to quickly identify and solve pest control problems into a campaign that used arresting visuals and a clever copy tone to gain new accounts in Chicago.
Copywriter/concepting - Bryce Wergin
Art Director/concepting - Stacey Chapman
Creative Director - Bob Volkman
